TIME AGENDA
08:00 – 09:00 Registration
09:00 – 09:10 Preliminaries
Philippine National Anthem
ASEAN Hymn
09:10 – 09:20

WELCOME REMARKS AND OVERVIEW OF THE SUMMIT

Ms. Zenaida Maglaya
Undersecretary, Regional Operations Group – DTI Philippines
09:20 – 09:35

KEYNOTE ADDRESS

Secretary Ramon Lopez
Department of Trade and Industry – Philippines
Chair, ASEAN Economic Ministers
09:35 – 10:30

KEYNOTE FORUM: PROMOTING MSMEs FOR ASEAN PROSPERITY

Policy makers in the ASEAN region will share how the partnership between the public and private sectors can efficiently and effectively work for promoting MSMEs towards achieving prosperity across the region.
Moderator: Mr. Anthony Pangilinan, Host, CNN Philippines
Panelists: Mr. Jose Ma. Concepcion III
Chair, ASEAN Business Advisory Council (ASEAN BAC)
Presidential Adviser for Entrepreneurship (Philippines)
Datuk (Dr.) Hafsah Hashim
Chief Executive Officer, SME Corporation Malaysia (Malaysia)
Senator Juan Miguel Zubiri
Chair, Committee on Trade, Commerce and Entrepreneurship,
Senate of the Philippines
Mr. Kurt Wee
President, Association of Small and Medium Enterprises (Singapore)
Mr. Nestor Espenilla, Jr.
Governor, Bangko Sentral ng Pilipinas (Philippines)

Panel Discussions: 7Ms Towards a Prosperous ASEAN MSMEs

10:30 – 11:15

SESSION M1 – Promoting MSME Development Mindset

This session will discuss ways on how to train and orient entrepreneurs on the right entrepreneurial characteristics and attitude. Mindset change is the starting point for building the right entrepreneurial attitude and the enabling environment for MSMEs.
Moderator: Mr. RJ Ledesma, Host, Bloomberg TV Philippines & Entrepreneur
Panelists: Mr. Le Duy Binh
Chief Economist, Economica Viet Nam (Viet Nam)
Ms. Fatin Arifin
Marketing Manager, bruneihalalfoods
Vice President, Young Entrepreneurs Association of Brunei (Brunei Darussalam)
Mr. Cecilio Pedro
Owner, Lamoiyan Corporation (Philippines)
Dr. Benjamin Quiñones
Chairman, Asian Solidarity Economy Council (ASEC) (Philippines)
11:15 – 12:00

SESSION M2&M3 – Mastery and Mentoring Toward Competitiveness and Resilience

This session will discuss the core principles of entrepreneurship to gain competence and the know-how on effective ways to scan and seize market opportunities; to identify gaps and unmet needs, and, to maximize the entrepreneurs’ strengths, passion and experience. Initiatives that support for continuous guidance and advisory services for entrepreneurs will be tackled.
Moderator: Ms. Karen Davila, Host, ABS-CBN Corporation
Panelists: Mr. Thomas Hartono
Chairman, Council Member, ASEAN-BAC Indonesia (Indonesia)
Ms. Norlela Suhailee
Chair, ASEAN Coordinating Committee on MSMEs (ACCMSME)
Head of Business Advisory and Services, Darussalam Enterprise (Brunei Darussalam)
Mr. Jay Yuvallos
Chair, MSME Working Group, ASEAN Business Advisory Council (ASEAN BAC) (Philippines)
Mr. Francisco Lapid
Entrep Mentor & Best-selling Author (Philippines)
12:00 – 12:10

ASEAN MSMEs Featured Publications

  1. Strengthening Women’s Entrepreneurship in ASEAN: Increasing women’s participation in economic activity (OECD)
  2. Alternative Sources of SME Financing (USAID)
  3. From Local to Global: Borderless Business for Philippine MSMEs (USAID)
  4. The Philippine AEC 2025 Game Plan: “Building on Gains, Forging Ahead” (USAID)

Short Message of Support from Partners:
Dr. Susan Brems
Mission Director, USAID Philippines, Pacific Islands and Mongolia
Mr. Alexander Böhmer
Head of Southeast Asia Division, Global Relations, OECD
12:10 – 13:30 Lunch Break
13:30 – 14:00 Cultural Presentations

Panel Discussions: 7Ms Towards a Prosperous ASEAN MSMEs (continuation)

14:00 – 14:50

SESSION M4 – Accessing Domestic and Regional Markets

This session will discuss initiatives on how markets are made more accessible to MSMEs through various platforms like ecommerce and linking small businesses in the global value and supply chains.
Moderator: Mr. RJ Ledesma, Host, Bloomberg TV Philippines & Entrepreneur
Panelists: Ms. Nora Terrado
Chairperson, ASEAN 2017 Committee on Business and Investment Promotions
Undersecretary, Trade and Investments Promotion Group – DTI Philippines
Datuk (Dr.) Hafsah Hashim
Chief Executive Officer, SME Corporation Malaysia (Malaysia)
Mr. U Moe Kyaw
Managing Director, Myanmar Marketing Research and Development (Myanmar)
Ms. Reese Fernandez-Ruiz
President & Co-Founder, Rags2Riches (Philippines)
14:50 – 15:30

SESSION M5 – Overcoming Money Hurdles

This session will tackle ways for achieving financial inclusion by providing MSMEs with alternative sources of financing like venture capital and use of financial technologies
Moderator: Ms. Salve Duplito, Host, ABS-CBN News Channel (ANC)
Panelists: Mr. Zheng Rong
Co-Founder & COO, Toucan Inc. (Singapore)
Mr. Jaime Garchitorena
President & CEO, Credit Information Corporation (Philippines)
Ms. Nicole Paterno
Co-Founder & CEO, 1000 Angels (Philippines)
Ms. Griselda Santos
Senior Financial Specialist, World Bank – IFC (Philippines)
15:30 – 16:10

SESSION M6 & M7 – Machines and Proactive Business Models Toward Productive and Responsive MSMEs

This session will discuss initiatives on how MSMEs can access modern machines so as to upgrade technology, raise productivity, and improve marketability of their products and services. It will also tackle creative and innovative ways of creating new ideas/enterprises including linking MSMEs with bigger businesses, tech-startups, franchising, retail marketing and ecommerce.
Moderator: Ms. Cathy Yang, Host, ABS-CBN News Channel (ANC)
Panelists: Mr. Chankiriroth Sim
Vice President, Young Entrepreneurs Association of Cambodia (YEAC) (Cambodia)
Mr. Aushim Merchant
CEO, Alphasakorn Polymer & Energy Co. (Thailand)
Mr. Sam Christopher Lim
Director, Philippine Franchise Association
Chief Marketing Officer, Francorp Philippines
Ms. Jeannie Javelosa
Founder and Director, ECHOstore and GREAT Women (Philippines)

ASEANizing MSMEs: 2017 Action Agenda in Support of SAP SMED 2025

16:10– 17:00

WAY FORWARD FOR ASEAN MSME DEVELOPMENT

This session synthesizes the outputs of the Summit Sessions (M1-M7) including the results of the Roundtable Discussions held prior to the Summit. In response to the outcomes of the Summit, the ASEAN Economic Ministers will provide inspirational message, insights and directions towards helping achieve economic prosperity in the region through MSME development.
Presentor: Dr. Cielito Habito
Chief of Party, USAID Trade-Related Assistance for Development (TRADE) Project
Moderator: Ms. Cathy Yang, Host, ABS-CBN News Channel (ANC)
Session Chair: Secretary Ramon Lopez
Department of Trade and Industry – Philippines
Chair, ASEAN Economic Ministers
Members: Mr. Jose Ma. Concepcion III
Chair, ASEAN Business Advisory Council (ASEAN-BAC)
Presidential Adviser for Entrepreneurship (Philippines)

Hon. Winichai Chaemchaeng
Vice Minister, Ministry of Commerce of Thailand

Ms. Zenaida Maglaya
Undersecretary, Regional Operations Group – DTI Philippines

Ms. Nora Terrado
Undersecretary, Trade and Investments Promotion Group - DTI Philippines
Chairperson, ASEAN 2017 Committee on Business and Investment Promotions

Ms. Norlela Suhailee
Chair, ASEAN Coordinating Committee on MSMEs (ACCMSME)
Head of Business Advisory and Services, Darussalam Enterprise (Brunei Darussalam)

17:00 - 17:10

SUMMIT RECAP

17:10 -17:20 Launch and presentation of “Sikap”: success stories of Philippine MSMEs
17:20 – onwards Networking Cocktails
Exhibits
Main Lobby
08:00 – 20:00
Photo exhibit of selected successful MSMEs from the ASEAN Member States
ASEAN Mentorship for Entrepreneurs Network (AMEN)
Go Lokal!
Innovation Pavilion
United States Agency for International Development (USAID)
US-ASEAN Connectivity through Trade and Investment (US ACTI)
Organisation for Economic Co-operation and Development (OECD)

END OF THE SUMMIT

*Please note that this Agenda is subject to change by the organizer